Product Show on Company
Launch
Starting situation
A new supplier of small radio receiving devices
invited employees, clients, and industry journalists
to celebrate the launch of the company. The
proprietor and two directors spoke at the occasion.
Their presentations were to be accompanied by pieces
of theater.
Objective
The objective was to stage a glittering event.
SpielPlan’s task was to illustrate the spoken word
of the launch presentations with theatrical
interludes. A further aim was to present the benefit
of the products in a clear and entertaining manner.
Course of action
The course of action and the core messages to be
presented were agreed with the speakers in advance.
Two scenes formed the transitions between the
speeches. Two mimed pieces from our ensemble
illustrated the benefits and USPs of the receivers.
The first scene dealt with the fact that the devices
enable the subscriber to be contacted with important
information at all times, even in places where cell
phones have to be switched off. The second scene
demonstrated how a target group (the fire service)
could be contacted and how a rapid flow of
information can have life-saving significance. The
scenes had a total running time of around ten
minutes.
Benefit
The mimed scenes complemented the contents of the
speeches.
The benefit of the products was conveyed to the
guests in a visual and memorable form.
The theater generated a unique atmosphere for the
event.
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