Between Marketing and Key
Account – Internal Company Process Organization
Starting situation
A European producer of consumer goods gathered
for its Germany-wide conference. All admin employees
were invited. The company was undergoing
far-reaching change at the time: several departments
were being merged and existing processes
reorganized.
Objective
The objective of our performance was to provide
the employees with an entertaining overview of
events in the company. The play was intended to
illustrate the process chain and typical conflicts
at the interfaces and stimulate interest in the
bigger picture. The employees of what were
previously separate organizational units conceived
of their organization as a whole. The play
stimulated discussion and supported the process of
growing together.
Course of action
Eleven employees met under the supervision of our
director for a two-day
large group event.
Employees from product management and R&D,
controlling, quality management, distribution, and
key account management were present. Theatrical
warm-up exercises from the theater stimulated
keenness to act and gave the players a quick inroad
into ensemble work.
Various scenes were developed and rehearsed
jointly based on a script developed by us. The
scenes represented the entire process chain from the
creation of a new product through the production
process right up to it being placed on the
supermarket shelf. The script was based on our
detailed preliminary discussions with the client and
internal research.
The 45-minute play was performed in front of
around 150 employees and kicked off the three-day
annual meeting. The performance was followed by
information-related program sessions.
Benefit
Key purposes of the performance were the transfer
of knowledge and motivation of discussion about
internal company cooperation. The performance
provoked a good deal of laughter – particularly when
it dealt with issues concerning typical points of
friction – and prompted animated discussions. Each
person learnt how his or her own work fitted into
the bigger picture. The perception of the company as
a (new) unit was reinforced. The performance
stimulated the participants in terms of the
meeting’s subject matter and was an attractive
kick-off both visually and in terms of content. |
